The latest in the long running Kamen (masked) Rider series will be called Kamen Rider W. In Japanese, the way W is pronounced "double-u" has made it take on the meaning of doubling. Cheesy, huh. Well Kamen Rider is a superhero of awesome cheesyness, so it's a good fit. The newest Kamen Belt (will carry two or three Kamen identities) to be combined in ways that will make the viewing children's heads asplode with rapture. But this example just seems to be the same costume on both sides slightly repainted. I mean, there is a lot of Kamen variety out there. For instance:
And that's in just one guy.