Full Body Dude Shaving the Way of the Future?

Saw this display at a drugstore the other day:





It says:

A new practice for men

From here on out,
it's gonna be full body shaving.

Here's another one:

Take it off! Shaggy shaggy body
The herbivorous men of our age
abhor body hair

Note I felt the need to translate Japanese English into real English.
Also, the sign mentions the herbivorous man (草食男子) phenomenon as if it were a real and good thing.
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This has been a mobile post; click the pics to visit their album